The Neuroscience of prediction and leadership
Dr Denise Bjorkman “Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response
Neuroscience is a science field which grew generously from combined studies of psychology, engineering, economics, medicine, sociology and biology. The human brain has food, survival and sexual rewards at its core. Thanks to the seminal studies of Daniel Kahneman and Amos Twersky amongst others, we have discovered that the latter rewards translate easily into the business world. It has been shown to drive decision making, risk taking, consumer psychology, strategic thinking and the growth of major industries.
Individuals in business seek to understand their own thinking blueprints, successes and failures, patterns of behaviour and personal mindset. Understand neuro-economics and the herding behaviour that drives the pursuit of financial rewards as well as shareholder behaviour of listed companies. Discover how the design of your office curbs creative thought. Discover why some leaders have a following and others are avoided.
The Coach as an agent of influence and change
Dr Denise Bjorkman Coaching is a means to bring about growth and change. The coach or mentor is the agent of this change. If a coach wishes to bring about […]
How to navigate pseudo glass ceilings – Lessons from Catherine Ashton
Dr Denise Bjorkman A neuroscience leadership series analyzing the world’s most celebrated women. We can learn from benchmarking ourselves against others. We can learn through obs
Why women fail as leaders
Dr Denise Bjorkman Potential women leaders choose coaches based on their present comfort zones and immediate needs such as solving interpersonal conflicts. Leadership coaching mean