Dr Denise Bjorkman
Coaching is a means to bring about growth and change. The coach or mentor is the agent of this change. If a coach wishes to bring about personality and character growth while driving changes in habits, reflection must be caused. A coach DOES NOT give advice. Rather he/she uses Socratesian methods to ask meaningful, focused and relevant questions to drive reflection, ownership of new perspectives and therefore change. Habits are hard to change. Even when it is a difference of life or death, only 1 in 10 cardiac bypass patients change their lifestyles.